Why Did People Pay $600 For a Pair of $20 Payless Shoes? | Psychology Today
Palessi by Payless
Palessi l Fake Store That Sold $34 Shoes for $645?!
Payless marked up discount shoes to $600 at luxury event 'Palessi'
The PALESSI Prank: How Payless Shoes Made $20 Shoes 1800% More Expensive
Payless experiment shows people will pay more for brand name
Payless, a low-cost shoe retailer, opened a fake luxury shoe store called " Palessi" and filled it with the brand's inexpensive footwear. ... | Instagram
Payless prank: Social media influencers thought they were buying Palessi - The Washington Post
Payless Opened Fake Luxury Shoe Store 'Palessi' to Prank Influencers
Payless gets influencers to pay hundreds for their footwear in fake luxury store gag
CAN CNN @ @CNN Payless opened a fake pop-up store called "Palessi" in a LA and
Five Marketing Lessons from the Payless Shoe Prank - Knowledge at Wharton