![View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday](https://firstmonday.org/ojs/index.php/fm/article/download/6607/version/3385/6190/53830/jadfigure7.jpg)
View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday
![Julien Guiblain on X: "Businesses must deliver a high customer service. Nike accomplish this through social media using twitter #mg337 http://t.co/aDAk3bDzKX" / X Julien Guiblain on X: "Businesses must deliver a high customer service. Nike accomplish this through social media using twitter #mg337 http://t.co/aDAk3bDzKX" / X](https://pbs.twimg.com/media/B_LwIHyWwAACjVw.png)
Julien Guiblain on X: "Businesses must deliver a high customer service. Nike accomplish this through social media using twitter #mg337 http://t.co/aDAk3bDzKX" / X
![LeBron James sends Twitter into meltdown after tweeting THESE three words | Other | Sport | Express.co.uk LeBron James sends Twitter into meltdown after tweeting THESE three words | Other | Sport | Express.co.uk](https://cdn.images.express.co.uk/img/dynamic/4/590x/secondary/1495728.jpg?r=1536224648447)
LeBron James sends Twitter into meltdown after tweeting THESE three words | Other | Sport | Express.co.uk
![Karthik 🇮🇳 on X: "This is a pretty groundbreaking display of solidarity, from the second-largest sportswear manufacturer in the world towards the message shared by the first! (the video by Nike showcases Karthik 🇮🇳 on X: "This is a pretty groundbreaking display of solidarity, from the second-largest sportswear manufacturer in the world towards the message shared by the first! (the video by Nike showcases](https://pbs.twimg.com/media/EZRJDeEU0AAdbjz.jpg:large)
Karthik 🇮🇳 on X: "This is a pretty groundbreaking display of solidarity, from the second-largest sportswear manufacturer in the world towards the message shared by the first! (the video by Nike showcases
![SOLELINKS on X: "Ad: 40% off Select Nike Styles applied at checkout SHOP => https://t.co/LfXE8qgK70 h/t @weekinkicks https://t.co/kUpf0ZERkv" / X SOLELINKS on X: "Ad: 40% off Select Nike Styles applied at checkout SHOP => https://t.co/LfXE8qgK70 h/t @weekinkicks https://t.co/kUpf0ZERkv" / X](https://pbs.twimg.com/media/FrLuKxaagAAtj_V.jpg)
SOLELINKS on X: "Ad: 40% off Select Nike Styles applied at checkout SHOP => https://t.co/LfXE8qgK70 h/t @weekinkicks https://t.co/kUpf0ZERkv" / X
![black lives matter: Adidas, Nike & Twitter lend support to #BlackLivesMatter, take a strong stand against racism after George Floyd's death - The Economic Times black lives matter: Adidas, Nike & Twitter lend support to #BlackLivesMatter, take a strong stand against racism after George Floyd's death - The Economic Times](https://img.etimg.com/thumb/width-1200,height-900,imgsize-106027,resizemode-75,msid-76137390/magazines/panache/adidas-nike-twitter-lend-support-to-blacklivesmatter-take-a-strong-stand-against-racism-after-george-floyds-death.jpg)