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Jean-Noel Kapferer : Strategic brand management : new approaches to creating and evaluating brand equity
Michaela Merk, PhD on X: "Jean Noel Kapferer introducing the topic of the @Monaco #luxurysymposium on the art of creating emotions in a fast moving #global world https://t.co/twaUbNI0VO" / X
Jean-Noël Kapferer, HEC - Le paradoxe du luxe : une croissance qui fait problème - Parole d'auteur éco - xerficanal.com
Strategic Brand Management: new approaches to creating and evaluating brand equity by Jean-Noël Kapferer | Goodreads
Jean-Noel Kapferer – Dr. Vidya Hattangadi
Jean-Noël Kapferer - Babelio
Jean-Noël Kapferer | The brandnewsblog l Le blog des marques et du branding
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands - Kapferer, Jean-Noël; Bastien, Vincent: 9780749454777 - AbeBooks
Stream episode Episode 24: 'Dissecting the Luxury Business' with Jean-Noël Kapferer FR by Luxurynsight X FashionNetwork podcast | Listen online for free on SoundCloud
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Jean-Noël Kapferer
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Journal du luxe - À l'occasion du Salon du Luxe Paris 2020 online, focus sur quelques #insights tirés de l'intervention de Jean-Noël Kapferer, sociologue, auteur et professeur. Lire l'article: https://journalduluxe.fr/ jean-noel-kapferer-salonduluxe2020 ...